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In late 2019 after a buying spree by Amazon at Sundance which included such titles as the Adam Driver political crime drama The Report, the company began adapting to a truncated theatrical window strategy, and in some cases a day-and-date with Prime Video release pattern. The exec oversaw a slate of some 12-14 titles initially that included Lynne Ramsay’s You Were Never Really Here, Luca Guadagnino’s Suspiria, Gus Van Sant’s Don’t Worry, He Won’t Get Far on Foot, Mike Leigh’s Peterloo and Felix van Groeningen’s Beautiful Boy. As such, Boxer pioneered Amazon’s theatrical distribution in-house strategy, protecting theatrical windows on mid-budget and specialty fare. When Boxer arrived from IFC Films where he served as their EVP of Sales and Distribution, the fresh mandate for Amazon was to self-distribute its own theatrical titles the studio previously relying on distribution partners such as Lionsgate, STX, Annapurna and Bleecker Street. The New York-based film industry vet was an integral part of three different theatrical distribution phases at Amazon. Those Prime members who visited the theater were treated to free popcorn, soda as well as a gift.īoxer was tapped by then Amazon Head of Marketing and Distribution, Bob Berney, in September 2017.

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It was a one-night-only, once a month theatrical showing of series and movies, free to Prime Members.

One innovative stunt Boxer spearheaded was “Prime Premiere” nights at theaters. Dwayne Johnson & Chris Evans' 'Red One' From Seven Bucks & Amazon MGM To Jingle In Theaters Next Yearĭuring the pandemic, Boxer also handled the theatrical distribution of such big Prime Video acquisition titles, Coming 2 America, Cinderella, Hotel Transylvania 4, and The Tomorrow War to those cinemas and drive-ins that were lucky to be open.īoxer also supervised the opening, and operated Amazon’s Culver Theater in Culver City, CA the venue the studio took over from Arclight Cinemas.

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